Zao (蔵王町 Zaō-chō) is a town in Miyagi, Japan.

• 38.120475140.5732161 Miyagi Zao Kokeshi Museum (みやぎ蔵王こけし館). Features over 5500 kokeshi (simple wooden dolls with no arms or legs), making it the largest kokeshi museum in Japan. It features the local Togatta Kokeshi along with all other varieties. Artisans also work here, so it's possible to watch them make kokeshi when they are present. (updated Jan 2025)
• 38.136143140.4493052 Okama Crater (御釜). Named Okama after local cooking pots, it's known for its striking blue-green caldera lake. (updated Apr 2025)

• 38.120476140.5758651 Sato Ryuhei Kokeshi Shop (佐藤龍平こけし店). A second-hand kokeshi shop with a wide variety of kokeshi dolls. (updated Apr 2025)
• 38.117823140.5703022 Mokume (木目). The workshop of kokeshi artist Eisuke Sato (佐藤英太郎こけし工房) where he makes and sells his kokeshi. (updated Apr 2025)