Imbituba

Imbituba, a municipality in Southern Santa Catarina, is home to Praia do Rosa, a renowned beach village, roughly 75 km southwest of Florianópolis in the state of Santa Catarina, Brazil.

Between Garopaba to the north and downtown Imbituba to the south, it is highly regarded for its crescent-shaped bay, rolling green hills, and prominent surf culture. Discovered by surfers in the 1970s, the village has evolved from a quiet fishing outpost into an eco-tourism hub. It forms part of the Right Whale Environmental Protection Area (APA da Baleia Franca); between June and November, southern right whales nursery along the coast and can frequently be spotted close to the shore.

• By car: From Florianópolis, drive south along the paved BR-101 highway to the access exit for Garopaba/Imbituba, then follow the local unsealed roads leading into the village.
• By bus: Regional buses run from the Florianópolis central bus station (Rita Maria) to nearby Garopaba or Imbituba. From there, local municipal buses or taxis connect directly to the beach area.

• -28.2267-48.6651 Imbituba Whale Museum (Museu da Baleia de Imbituba), R. Itagibá, s/n - Vila Alvorada, Praia do Porto, ☏ +55 48 3255-0268. Wed-Fri 08:00-12:00, 13:00-17:00; Sat-Sun 09:00-17:00.  (updated Jul 2026)
• National Right Whale Conservation Center (Centro Nacional de Conservação da Baleia Franca), Praia do Itapirubá (11 km from town).  

• Surfing and Water Sports: The bay is divided into Rosa Norte and Rosa Sul, both offering consistent, high-quality breaks that host national and international surfing events. The adjacent Ibiraquera lagoon and beach area are prime locations for windsurfing and kitesurfing.
• Whale Watching: Peak observation occurs from August to October. Local viewpoints along the northern and southern cliffs offer excellent land-based vantage points.
• Hiking: Several coastal trails (trilhas) wind through the Atlantic rainforest hills, connecting Praia do Rosa to neighboring beaches like Praia Vermelha to the north and Luz to the south.

The main village center and the roads winding down toward the beach host a diverse culinary footprint, ranging from traditional seafood eateries serving local prawns to contemporary international bistro dining.

• -28.123681-48.6690981 Praia do Rosa Pousada Remora, Rua Caminho do Rei 803, ☏ +554 83356050, remora@pousadaremora.com.br. Check-in: Noon, check-out: Noon. On top of the hillock, with nice views of the lagoon and Rosa beach. Big breakfast buffet on a room with panoramic.windows.  (updated Jan 2020)

• Ibirahill, Estrada Geral da Ibiraquera, s/n, Imbituba - SC, 88780-000 (Located on the hills overlooking the Ibiraquera region, adjacent to Praia do Rosa.). Check-in: 15:00, check-out: 11:00. Independent seasonal rental houses featuring heated pools and spas - architecture focused, full kitchens, and private panoramic decks. R$ 500 - R$ 1,500 per night (seasonally dependent). (updated Jun 2026)

Criciúma ← Tubarão ←

S  N

→ Garopaba → São José